Biography

Brazilian, raised in the jewish polish way of life. Dealing with alternative cool media for 12 years and consuming information such as Hyper Island Master Class (Sweden) and Semiotics Academic Master (Brazil). I currently work as a teacher @ESPM and as a digital consultant, after spending some time on places like DPZ&T, Ogilvy & Mather, Sinc and Salem. Interested in how communication can really make the world a better place. I'm in love with arts - and can't see when this will ever stop - and my main focuses are clown, tap dancing, body percussion and photography. Besides all this stuff, there is one last thing you should know: I'm pretty sure Woddy Allen is in charge of my life's script.

CONSULTANCY

I currently work as a digital planning consultant. My experience on this field includes two main deliverables.

  1. Are you interested in becoming a digital business? Do you need to draw a path on how you will position yourself in the digital the world? My job is to diagnose your way of making money, advise you on how digital can improve your business, analise your team, cocreate digital models and templates and train people to be part of the digital transformation.
  2. Do you need someone to plan your brand, draw your strategy, define your channel planning and organize your messages? My 12 year experience inside advertising agencies gave me the ability to deliver to you a full strategy plan, from brand persona to social media channels.

ACADEMIC

I have a master degree on Semiotics and I currently work as a teacher at ESPM. My study and academic development have always been around digital initiatives, so I am responsible for "digital platforms" and "how to drive digital business" disciplines for graduation students.

WORK

Here you can see a little bit of it:

Itau - Leia para uma criança

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